Ember works with home service companies that are already winning and want to grow to the next level. Whether you're a $1M+ operator ready to scale, a multi-location business expanding into new markets, or a franchisee who needs local marketing that actually performs, we build the system that gets you there.
"We went from slow seasons to a full calendar. Ember knows exactly how to market a service business."
Mike R., Owner, Ace Handyman Services – East BayShow up when customers are searching for home services in your area.
Strengthen your reputation and credibility with home service buyers.
Create more calls, leads, and booked jobs from your target service area.
Build systems and assets that compound over time and keep your calendar full.
Trusted by home service operators, multi-location businesses, and franchisees
Who We Work With
Ember is not for every home service company. We work best with operators who already have traction and are ready to invest in growth.
You've proven demand. Now you need a marketing system that scales it, consistently and profitably.
You're not looking to survive. You're looking to own your service area and outgrow your competitors.
Not just a vendor. You want an agency that understands your business, tracks revenue not just clicks, and shows up like a partner.
Running two or more locations and need a marketing system that scales across service areas without losing local relevance.
Corporate marketing keeps the brand consistent. We make you the dominant location in your market.
You've tried marketing before. You're not looking for more experiments. You want a partner who moves the needle on revenue.
Not quite there yet? We'd still love to point you in the right direction. Book a call and we'll tell you honestly what would move the needle most at your stage.
What We Do
We handle the SEO, paid media, and reputation work so contractors and local businesses get found first. And stay there.
Metrics are just embers. Rankings, impressions, clicks. They only matter if they fuel the outcome. The only number we ultimately care about is revenue for our clients.
The Future of Search
The way customers find home service businesses is shifting fast. Google AI Mode, AI Overviews, and agentic search are rewriting the rules. Zero-click searches are growing. More people are getting answers and booking services without ever visiting a website.
It's no longer just about ranking #1. It's about being the business that AI recommends, that voice assistants surface, and that booking agents choose when a homeowner says "find me a plumber" or "schedule an HVAC tune-up."
We structure your brand and content so AI systems like ChatGPT, Perplexity, and Google AI Mode pull your business as the trusted answer.
We build the entity authority, citations, and structured data that generative AI needs to confidently recommend your business.
As AI agents begin searching, comparing, and booking services on behalf of users, we position your business to be the one they choose.
We track new KPIs built for this shift: brand mention frequency across AI systems, entity authority scores, citation coverage, and AI recommendation share. But metrics are just embers. What we're really tracking is what they produce: revenue growth for your business.
About Ember
Ember is a marketing agency based in Lafayette, California, specializing in local SEO, lead generation, and growth marketing for home service businesses. We work with HVAC companies, plumbers, handyman services, landscapers, pest control operators, and local businesses that depend on their community to grow.
We focus on recurring revenue industries because the marketing math works differently. Getting a new customer once is good. Keeping them on a service plan and reactivating them every season is what actually builds a business.
Focused on service businesses
Multi-channel growth systems
AI-aware marketing approach
Built on fundamentals that compound
Industries We Serve
Our Approach
No two home service businesses are the same. But after working with 100+ operators, this is the framework we come back to every time.
Audit the market and uncover growth opportunities specific to your trade and service area.
Activate the right channels: local SEO, paid media, and reputation management, with focused execution.
Improve visibility, trust, and conversion performance so more searches turn into booked jobs.
Build durable marketing assets that create lasting momentum and consistent lead flow.
If you're doing $1M+ and ready to scale, let's build the marketing system that takes you to the next level.
