Ember is a plumbing marketing agency for growing owners: local SEO, Google Ads, Local Services Ads, reviews, and email built to capture emergency calls the moment they happen and to win the repipes, water heaters, and sewer jobs that actually pay for the month.
It's 6am and a homeowner is standing in an inch of water. She searches once, calls the first plumber she trusts, and never sees the second result. That three-second decision is where plumbing marketing is won or lost, and it happens hundreds of times a day in your service area.
Water on the floor does not comparison shop. The homeowner calls the top of the map pack or the first Google Guaranteed listing and stops looking. We build for the three-second decision: map pack rankings, LSA position, click-to-call everything.
A $250 drain call and a $12,000 repipe cost about the same to answer. Most plumbing advertising just makes the phone ring more, and the calendar fills with $250 calls. We point rankings and spend at water heater, repipe, and sewer searches, in the zip codes where those houses are.
When three plumbers show in the pack, the homeowner picks the one with 300 answered reviews. Count, rating, recency, responses: that is the moat. We build it after every job and defend it against the fakes.
Every piece below exists to make you the first call when it breaks, and the remembered name before it does.
Rank in the map pack for emergency and money searches in every city you serve. Google Business Profile rebuilt around your services, listings on every platform that matters, city pages per market.
Campaigns per service line optimized for cost per booked job. Google Guaranteed setup with weekly bad-lead disputes that put refunds back in your account.
Dedicated pages and campaigns for the big tickets. When a water heater hits year ten, we want your name already in the house.
A $12,000 decision gets researched. Automated review requests after every job, every review answered within 48 hours in your voice, fakes disputed with documentation.
The customer you already served is the cheapest job you will ever book. Seasonal reminders, maintenance offers, win-backs for quiet customers.
Keyword strategy built around how plumbing customers actually search: by problem, by service, by city. Full site build-out in the first 90 days, then continuous optimization.
You have the trucks and the license. You need the right calls at the volume your crews can absorb, without an aggregator taxing every lead.
Each city gets its own local strategy. Winning Walnut Creek does not rank you in Concord.
Local dominance within corporate guidelines. Our founder has run this playbook across 40+ franchise territories.
Pre-1980 housing stock is the quiet engine of Bay Area plumbing revenue: galvanized supply lines, original sewer laterals, slab leaks. These are five-figure jobs, and the homeowners who need them research hard before they call. National playbooks chase drain-cleaning volume. Ours chases the jobs that pay for a truck.
Ember is based in Walnut Creek and works with plumbing companies across the East Bay and greater Bay Area. We know which neighborhoods repipe, which cities inspect sewer laterals at point of sale, and how to build campaigns around both.
Based in Walnut Creek, CA. Serving the East Bay and Bay Area, and owners nationwide. More on our Bay Area roots →
Paid search and Local Services Ads usually produce calls within 2 to 4 weeks of launch. Map pack rankings compound over 3 to 6 months. We set the timeline in writing before you sign and report against booked jobs monthly.
That is the core of the program: rankings, ads, and dedicated pages pointed at high-ticket services, plus email that reminds past customers before the emergency happens.
Yes: application, bid management, and a weekly bad-lead dispute routine. Refunded junk leads are real money, and most plumbers never claim them.
That story usually ends with one of three culprits: no call tracking, no negative keywords, or nobody answering the phone. Show us the old account on the fit call and we will tell you which one it was, free.
Cost per booked job, not cost per click. The monthly report is one page, in plain English. See a sample →
Packages start at $1,750 per month, published on our site, month to month after the first 90 days. See the packages →
Bring your average ticket and your service area. We will tell you straight whether we can grow your booked jobs, and which package fits.
Book a fit call 415.745.2650