Ember is a handyman marketing agency for established companies and franchise owners: local SEO, Google Ads, reviews, and email that build your own lead flow, aimed at the half-day-plus jobs that make the calendar profitable. Our founder has run marketing for more than 40 Ace Handyman Services franchise owners across the country, including here in the Bay Area.
Open your aggregator statement from last month and do the math on what each booked job actually cost after the fees, the shared leads, and the price shoppers. Now imagine that money building an asset you own instead of renting someone else's. That is the whole pitch.
Shared leads, price shoppers, and a fee off the top of work your reputation earned. Your own lead flow costs more to build once and less forever, and nobody can raise the rent on it.
A TV mount and a full-day punch list take the same booking call. Without aim, the calendar fills with the $90 jobs. We point demand at door packages, drywall, decks, and the multi-item lists that make a day profitable.
Letting a stranger into the house is the whole objection. Reviews, real photos, a live profile, and a name that shows up consistently beat the anonymity the marketplaces sell.
Everything below builds the asset the aggregators never let you own: your own demand.
Rank in the map pack for handyman searches in your cities. GBP rebuilt around your profitable job types, listings fixed everywhere that matters.
Campaigns aimed at the searches that mean real work: drywall repair, door replacement, deck repair. Negative keywords block the assembly-only crowd where you want them blocked.
The review moat plus proof: automated requests after every job, responses within 48 hours, and real project photos that make the unknown guy known.
The most profitable handyman job is the list. Copy, pages, and follow-up that teach customers to save up the whole list for you.
Every house has a next repair. Seasonal honey-do campaigns, holiday-prep pushes, and reminders that bring the same customers back.
Pages for the job types that pay, in the cities you serve, structured the way homeowners search. Built out in 90 days, then optimized.
Crews and a reputation, tired of renting leads. We build the flow you own.
Corporate keeps the brand consistent; we make your territory dominate locally. Our founder ran marketing for 40+ Ace Handyman Services franchise territories.
Enough demand to keep every crew on profitable work, throttled to your real capacity.
Bay Area homeowners have long lists and short weekends. Punch-list positioning works exceptionally well here: high home values, dual-income households, and a strong bias toward hiring it done. We build campaigns around the neighborhoods where that math lives.
One honest note for California: unlicensed handymen are capped at $500 per job, labor and materials, and Local Services Ads reject unlicensed applicants in most categories. We flag this at intake and never advertise beyond what your license covers.
Based in Walnut Creek, CA. Serving the East Bay and Bay Area, and owners nationwide. More on our Bay Area roots →
That is the goal: your own lead flow through Maps, search, and repeat customers. Most clients keep the aggregator running while we build, then throttle it down as owned demand takes over.
Positioning and targeting: punch-list framing, job-type campaigns for drywall, doors, and decks, and copy that teaches customers to save the whole list for you.
Yes, it is a specialty. Our founder has run marketing for more than 40 Ace Handyman Services franchise owners, working at the territory level within corporate guidelines.
If you are unlicensed, we keep every ad and page inside the legal line and tell you plainly what that limits. If you are licensed, the marketing says so loudly, because it is a real differentiator.
Cost per booked job and average ticket, not clicks. One-page monthly report in plain English. See a sample →
Packages start at $1,750 per month, published, month to month after 90 days. See the packages →
Bring your numbers and your market. We will tell you straight whether we can grow your business, and which package fits.
Book a fit call 415.745.2650