Own your audience. Keep your customers.

Google can change its algorithm. Meta can raise ad prices. But your customer list is yours forever. Ember builds and manages the owned media systems that turn past customers into repeat revenue, and referrals into a steady growth engine.

0
Algorithm updates that can kill your email list
High ROI
Email consistently outperforms paid for repeat customers
4.9★
Average client rating
Compounds
Owned media gets more valuable every month

Customer retention, reputation, and recurring revenue.

Owned media is the only marketing channel that gets cheaper and more effective over time. Every customer added to your list, every review earned, and every follow-up sequence built compounds into an asset that works for you long after the original campaign ends.

Newsletters and Email

Seasonal campaigns, service reminders, and referral programs delivered to your customer list. We keep your business top of mind between jobs so past customers come back and refer their neighbors.

What's included
  • List segmentation by service type and recency
  • Seasonal and promotional campaign calendar
  • Service reminder sequences (HVAC tune-ups, pest control renewals)
  • Referral program design and automation

Core Ember specialty. We build the system, write the content, and run it for you.

Reputation Management

Build and protect your review profile across Google, Yelp, and Nextdoor. A strong review presence drives more organic clicks, improves Local Pack rankings, and gives new customers the confidence to call.

What's included
  • Automated review request sequences post-job
  • Review response management
  • Negative review triage and response
  • Multi-platform monitoring (Google, Yelp, Nextdoor, Facebook)

Lead Nurturing

Automated follow-up that converts inquiries into booked jobs. Most leads go cold because no one follows up fast enough. We build the sequences that close the gap between interest and appointment.

What's included
  • Missed call text-back automation
  • Estimate follow-up sequences
  • Reactivation campaigns for lapsed customers
  • CRM setup and integration support

Marketing Intelligence

Full-channel attribution so you know what is actually driving revenue. Not just leads, not just clicks: real jobs booked, tied to the specific campaign or channel that generated them.

What's included
  • Cross-channel attribution dashboard
  • Cost per booked job by channel
  • Revenue reporting (not just leads)
  • Monthly strategy reviews tied to business outcomes

Newsletters are the most underused growth tool in home services.

"Metrics are just embers. Rankings, impressions, clicks. They only matter if they fuel the outcome. Owned media is how you make that outcome yours."
Ember Marketing

Finally know what's working.

Most home service businesses cannot answer the question: which channel drove this job? We fix that. Every dollar you spend on marketing gets connected to real revenue, so you can invest more in what works and cut what does not.

Call Tracking

Every inbound call attributed to the campaign or page that generated it. No more guessing whether Google Ads or Local SEO drove the lead. You see exactly where each call came from and what it cost to generate it.

Job Revenue Attribution

We connect marketing spend to your CRM so you see revenue by channel, not just leads. An ad that generated 20 leads and $40,000 in jobs tells a very different story than one that generated 50 leads and $8,000.

Monthly Intelligence Reviews

A monthly report that tells you what to turn up, what to scale back, and where the next opportunity is. Not a data dump: a clear recommendation grounded in your actual business outcomes from the past 30 days.

Our Process

How we build your owned media engine.

1

Audit

Review your existing customer list, review profiles, and attribution setup. We identify gaps, quick wins, and the infrastructure you need before we build anything new.

2

Build

Set up email infrastructure, review automation, and the tracking layer. We configure your CRM integrations, build your first campaigns, and connect every channel to your attribution dashboard.

3

Launch

First campaigns go live, review generation starts, attribution data begins flowing. Within the first 30 days you will see your review volume increase and your customer list start working for you.

4

Compound

Monthly content, list growth, review management, and revenue reporting. Each month adds more customers to your list, more reviews to your profile, and more data to your attribution model.

Common Questions

Answers to what we hear most.

Do you write the email content or do we?

We write everything. You approve before it sends. Our team handles research, copywriting, and scheduling so you do not have to think about it. Most clients spend less than 15 minutes per month reviewing content before it goes out.

How do you grow the email list?

Primarily from job completions. Every customer who comes through your door is a potential subscriber. We build the opt-in process into your workflow so list growth happens automatically as a byproduct of your normal operations.

What platforms do you use for email?

We work with the major ESPs and can integrate with most home service CRMs including ServiceTitan, Housecall Pro, and Jobber. If you already have a platform you prefer, we will work within it. If you are starting fresh, we will recommend the right fit for your business.

How does reputation management work?

We set up automated review requests that go out after each job. We also monitor all major platforms and handle responses so you do not have to. Negative reviews get a timely, professional response that demonstrates your commitment to quality.

What is Marketing Intelligence?

A full-channel attribution dashboard that connects your marketing spend to actual booked jobs and revenue, not just leads or clicks. It shows you exactly which channels are producing return and which ones need to be adjusted or cut.

Can owned media work without paid or organic?

Yes, but the combination is far more powerful. Owned media retains and compounds the customers you acquire through paid and organic channels. It makes every other investment more efficient by ensuring the leads you worked to get come back and refer others.

Build the audience no algorithm can take from you.

Your Growth Audit includes a review of your current customer list health, review profile, and owned media gaps, plus a clear plan to start compounding.

Book Your Free Growth Audit