Paid Media
Ember runs paid campaigns built specifically for home service businesses. No generic ad agency playbooks. We know the platforms, the margins, and the intent signals that convert searchers into customers.
Paid Media Services
We run four types of paid campaigns for home service businesses: paid search to capture high-intent buyers, LSAs to lock in Google-guaranteed placement, paid social to build demand in your service area, and performance creative to make every ad worth clicking.
Google Ads for high-intent searches like "HVAC repair near me" and "emergency plumber." We capture buyers who are already looking for your service and ready to call.
What's included
Google-guaranteed placement at the very top of search results. You pay per lead, not per click. We handle setup, verification, and ongoing management to keep quality leads flowing.
What's included
Meta campaigns for awareness and demand generation in your service area. Especially effective for seasonal promotions, new service launches, and operators expanding into new zip codes.
What's included
Ad creative built for home service buyers, not generic stock imagery. We write copy, design assets, and test formats continuously so your ads stay fresh and your costs stay low.
What's included
Our Thinking
The same mistakes show up over and over. Here is what we do differently.
Chasing clicks, not calls.
Most agencies optimize for click-through rate. We optimize for cost per booked job. Every campaign we run is tied to the metric that actually moves your business forward: a customer on the phone, ready to schedule.
Ignoring seasonality.
HVAC in July is not the same as HVAC in January. Your ad budget, bid strategy, and creative should reflect your actual demand curve. We adjust all three proactively, before you leave money on the table.
No attribution.
If you cannot trace a booked job back to a specific campaign, keyword, or ad, you are flying blind. We build the tracking layer first: call tracking, form attribution, and CRM integration, before a single dollar goes live.
Platform Strategy
Not every platform works for every home service business. The right mix depends on your market, your services, and where your customers start their search. Here is how we think about each channel.
High Intent
Google Search
Reaches homeowners who are actively searching for a service right now. The highest-intent traffic available in paid advertising. Best for businesses that want to capture demand that already exists in their market.
Best for: immediate lead volumeGoogle Guaranteed
Google LSA
Appears above traditional paid search results with a Google Guaranteed badge. You pay only when a qualified lead calls or messages. Best for businesses in categories where LSAs are available and reviews are strong.
Best for: cost-efficient lead genAwareness + Demand
Meta (FB + IG)
Reaches homeowners in your service area by zip code, homeownership status, and demographic profile. Ideal for generating demand before people start searching, promoting seasonal offers, and re-engaging past customers.
Best for: seasonal pushes, retargetingHow It Works
From the first strategy call to ongoing optimization, here is what working with Ember on paid media looks like.
We analyze your market, your competitors, and any current ad performance. This tells us where the biggest opportunities are before we spend a dollar.
We set up campaigns, tracking, and creative from scratch inside your own accounts. Every conversion point is verified before launch.
We go live with daily monitoring in the first 30 days. The launch window is the most critical period, and we treat it that way.
Monthly optimization, creative refresh, and reporting tied to revenue. The campaigns improve every cycle as we collect more data on what drives booked jobs in your market.
Common Questions
Straightforward answers about how paid media works with Ember.
Most clients see initial lead volume within the first 30 days. The first 60 to 90 days is when we gather enough data to optimize aggressively. Expect the campaigns to improve meaningfully in months two and three.
It depends on your market and the platforms you are running. For most markets, we recommend starting with enough to generate statistically meaningful data: typically $2,000 to $5,000 per month in ad spend. Larger markets and more competitive categories require more. We will give you a specific number in your Growth Audit.
Yes. They serve different intent levels and operate on completely different bidding models. LSAs charge per lead. Google Ads charge per click. They require separate strategy, management, and reporting, and we handle both.
Yes, always. We work inside your accounts, not ours. All campaign data, conversion history, and audience lists belong to you. If you ever stop working with us, you walk away with everything intact.
We measure cost per booked job, not cost per click or impressions. We tie campaign performance to the calls and form fills that actually turn into revenue. Every monthly report leads with that number.
Yes, and the two reinforce each other. Paid campaigns give you immediate visibility while SEO builds over time. The keyword data from paid campaigns also improves your organic strategy. Most of our clients run both.
Start with a free Growth Audit. We will assess your current paid presence, identify the biggest opportunities, and give you a clear plan before you commit to anything.