EAST BAY · HOME SERVICES MARKETING

The marketing agency for home service businesses.

Better jobs, not just more calls.

Ember is a home service marketing agency: local SEO, Google Ads and LSAs, AI search, reviews, and email for HVAC, plumbing, landscaping, pest control, and handyman companies. Your phone already rings. We make the right customers call.

Built in Walnut Creek, CA · serving the East Bay and owners across the U.S.

See the pricing Book a fit call
Get Found East Bay neighborhood aerial view your service area, owned.
✶ LOCAL SEO✶ GOOGLE ADS✶ LOCAL SERVICES ADS✶ AI SEARCH (AEO/GEO)✶ REVIEWS✶ EMAIL✶ HVAC✶ PLUMBING✶ LANDSCAPING✶ PEST CONTROL✶ HANDYMAN
BRANDS OUR FOUNDER HAS HELPED GROW · HOME SERVICES, MULTI-LOCATION, FRANCHISE Ace Handyman Services Pipe Spy Severson Plumbing
01

The real problems of a growing service business

INSPECTION CHECKLIST

It's 9pm and you're pricing tomorrow's jobs at the kitchen table when the lead-service invoice comes in. I did that math after midnight for ten years. Once you're established, the phone rings. What costs you money now looks different, and most agencies are still selling you more calls.

FOUND ON SITE

Unqualified calls eat your day

Quote collectors reach your phone, and someone you pay has to qualify every one. We build the filter that works before the call.

FOUND ON SITE

Cost per lead keeps climbing

Ad auctions get pricier every year. We point spend at high-ticket jobs and neighborhoods where the margin lives, and cut what doesn't book.

FOUND ON SITE

Busy seasons, idle crews

Demand swings with the season while payroll stays flat. We shape demand by season, day, and zip so crews stay productive.

FOUND ON SITE

Past customers go cold

You already paid to win them, then never called again. Reactivation, maintenance agreements, and referrals are the cheapest revenue you'll ever book.

FOUND ON SITE

Everything runs through you

You're still the sales engine and the quality control. We build systems that book work without the owner in the loop.

FOUND ON SITE

You can't tell what's working

Five channels, five reports, no straight answer. We track marketing to revenue and report in booked jobs, not impressions.

02

Local SEO, paid media & owned media

WHAT WE DO
A

Paid Media

  • Google Ads built for booked jobs
  • Local Services Ads + bad-lead disputes
  • Meta campaigns for demand
  • Creative that converts homeowners
Full scope →
B

Organic Media

  • Local SEO: Maps + "near me" searches
  • AEO & GEO: get cited by AI, not just ranked
  • Content that builds authority
  • Positioning that makes you the obvious choice
Full scope →
C

Owned Media

  • Email that reactivates past customers
  • Reviews built and defended
  • Follow-up that books while you work
  • Attribution: which dollar booked which job
Full scope →
The future of search, already on the truck: more of your customers ask ChatGPT or Google AI who to call before they ever see a website. We build the entity signals, citations, and structured answers that make AI recommend you. Ask us about AEO and GEO on the fit call. Want to see exactly how we work before you call? See the process →
03

Home service marketing packages

PUBLISHED RATES · NO MARKUP · YOU OWN EVERYTHING

Foundation

The inner flame

Get found on Maps & AI search

$1,750/mo

Starting price

For: businesses living on referrals that hit the word-of-mouth ceiling.

  • Google Business Profile fully managed
  • Listings on every platform that matters
  • Every review answered in 48 hrs
  • Local SEO + AEO/GEO build-out
  • Call tracking + live dashboard
Details →
Most Booked

Growth

The full flame

Dominate your service area

$3,000/mo

Starting price

For: established businesses with crews to keep busy, ready to invest in ads.

  • Everything in Foundation
  • Google Ads, optimized weekly
  • LSA: Google Guaranteed + disputes
  • Email: newsletter + seasonal reminders
  • Organic SEO site-wide
  • Quarterly competitor intel
Details →

Market Leader

The blue flame

Own every channel

$6,500/mo

Starting price, + 10% of ad spend over $5K/mo

For: market leaders and multi-location operators measured to revenue.

  • Everything in Growth
  • Full nurture & automation included
  • Meta ads + monthly creative
  • Monthly strategy call, founder-direct
  • Revenue-per-channel attribution
  • Priority same-day support
Details →
04

Built for home service businesses ready to grow

WHO WE WORK WITH
1

Proven demand

The work comes in and the referrals are real. What's missing is a marketing system that keeps jobs coming consistently and profitably, without the owner doing it after midnight.

2

Ready to own the market

You're not trying to survive. You want your name to be the one neighbors say first, in every city you roll trucks to. That takes the map pack, the reviews, and the follow-up, working together.

3

Multi-location & franchise

Two locations or twenty territories: each market gets its own local strategy. Our founder has run marketing for 40+ franchise territories, within corporate guidelines, winning at the local level.

Not quite there yet? Book the call anyway. We'll tell you honestly what would move the needle most at your stage, even if the answer is "not us, not yet."
05

Your next customer might never Google you

AI SEARCH · AEO & GEO

Last month a Walnut Creek homeowner asked ChatGPT who should replace her water heater. It gave her three names. She called the first one. No search results page, no website visit, no second chance.

Google AI Mode, AI Overviews, and agentic search are changing how jobs get booked. Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO) are how we respond: structured content, entity signals, and local citations built so AI systems pull your business as the trusted answer. It's included in every package, because being findable is no longer only about the ten blue links.

Want the deeper explanation? Ask us on the fit call. We built our own site this way, and we can show you the receipts.

?

Questions owners actually ask

STRAIGHT ANSWERS
What happens on the fit call?

It's 20 minutes. You tell us your market, your average ticket, and what kind of jobs you want more of. We tell you straight whether we can grow your booked jobs. If we can't, we say so and point you somewhere useful. No deck, no pressure, no homework.

How does Ember measure results?

We treat KPIs like embers: directional signals that tell us if the fire is growing or dying. The only number that actually matters is revenue. The monthly report is one page, in plain English, measured in booked jobs. See a sample →

Will I work with the founder or an account manager?

Founder-direct, always. Ember is a small company on purpose. You talk to the person doing the work, meetings stay short, and execution stays long. Read the story →

What is AEO and do I need it?

More of your potential customers ask ChatGPT or Google AI who to call before they ever open a search result. AEO and GEO make sure the AI recommends you: structured content, local citations, and the authority signals AI systems use to decide who to trust. Included in every package.

How much does home service marketing cost?

Our pricing is published: three packages starting at $1,750 per month, priced to your market and size, month to month after the first 90 days. Ad spend is separate, paid straight to Google or Meta on your card, never marked up. See the packages →

06

Why Ember exists

FROM THE FOUNDER

In March 2020 I locked the door of my frozen yogurt shop, the business I had run for a decade, and I didn't know it was for the last time.

I grew up watching my parents grind through landscaping jobs in the fields. The work took everything they had. Marketing was never in the cards · there was nothing left in the tank at the end of a day like that.

I wore every hat an owner wears for ten years. And after midnight, the marketing. When the pandemic took the shop, I went to the other side and spent years inside an agency. That's where it clicked: I finally saw what's worth paying for, and what's theater.

Ember exists because I want to help these companies grow the way somebody should have helped my parents, and me. I have lived it.

· Binh

read the whole story →

No matter your stage, there's a way to grow.

Foundation: get found. Growth: get booked out. Market Leader: own every territory. One 20-minute call tells you which one fits. If none do, we'll tell you that too, free.

Schedule a call today 415.745.2650