SCOPE OF WORK · THREE CHANNELS, ONE SYSTEM

Home service marketing services, end to end.

Paid media drives demand now. Organic builds visibility that compounds. Owned media keeps the customers you already paid for. Metrics are just embers; the fire we tend is revenue.

A

Paid Media

  • Google Ads: campaigns per service line, geo-targeted, optimized weekly
  • Local Services Ads: Google Guaranteed setup, bid management, weekly bad-lead disputes
  • Meta ads: demand generation, retargeting, seasonal pushes
  • Performance creative built for homeowners
B

Organic Media

  • Local SEO: map pack, "near me", city and service pages
  • AEO & GEO: entity signals, citations, structured answers so AI recommends you
  • Technical SEO: speed, crawl, site health
  • Positioning and messaging that makes you the obvious choice
C

Owned Media

  • Email: newsletters, seasonal reminders, reactivation, referral drives
  • Reputation: reviews built, answered in 48 hours, defended against fakes
  • Lead nurturing: follow-up that books while you're on a job
  • Marketing intelligence: revenue attribution across every channel
How it fits together: paid feeds organic. Organic builds reputation. Reputation lowers your cost per booked job everywhere. That flywheel is the product; the channels are just parts.
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Priced as packages

NOT HOURLY. NOT MYSTERIOUS.

Three packages starting at $1,750/mo, priced to your market and size. Published, transparent, month to month after 90 days.

See the packages →

No matter your stage, there's a way to grow.

Foundation: get found. Growth: get booked out. Market Leader: own every territory. One 20-minute call tells you which one fits. If none do, we'll tell you that too, free.

Schedule a call today 415.745.2650