The first heat wave of June buries your phones. Six weeks later, you're staring at an empty board wondering where everyone went. That swing isn't bad luck. It's what happens when the marketing only works when the weather does.
Ember is an HVAC marketing agency for growing owners. We help HVAC companies own the map pack and paid results before AC season hits, capture emergency heating and cooling calls the moment they happen, and turn one-time repairs into maintenance agreement revenue that carries the shoulder months.
Every HVAC owner knows the October feeling: trucks parked, techs restless, payroll unchanged. Summer AC season and winter heating season are your two biggest revenue windows, and the shoulder between them is where undisciplined marketing budgets go to die. We pre-build tune-up and replacement demand before each season turns, and we sell the maintenance agreements that make October a revenue month instead of a waiting room.
A $189 capacitor swap and a $22,000 heat pump install cost about the same to answer: same phone, same dispatcher, same drive across town. Most HVAC advertising is built to make the phone ring more. Ours is built to make the right phone ring: rankings and ad spend pointed at replacements, heat pump conversions, and full system installs, in the neighborhoods where those jobs live.
The consolidators buying up HVAC companies can outspend you on ads every day of the week. They cannot out-local you. A real owner's name, 300 answered reviews, photos of actual jobs in actual neighborhoods, and a Business Profile that looks alive: that is the ground they cannot take, and it is exactly the ground that wins the map pack.
When the AC dies in July, the homeowner calls whoever they find first and trust fastest. Every piece below exists to make sure that's you, and to keep the customer after the first job.
Rank in the map pack for every service area you cover. We optimize your Google Business Profile around your money services, manage listings on every platform that matters, and build city pages for each market you roll trucks to.
Capture high-intent searches like "AC repair near me" and "furnace replacement cost" with campaigns optimized for cost per booked job, not cost per click. Google Guaranteed setup included, with weekly bad-lead disputes that put refunds back in your account.
A maintenance agreement customer comes back every season and refers more work. Email and owned-media programs that convert one-time repair customers into agreement holders: spring AC reminders, fall furnace checks, and win-backs for customers who went quiet.
We map your marketing calendar to your demand curve. Ramp ads before the first heat wave, push tune-ups in the shoulder, promote heating before the first cold snap. The campaign is always queued before the season turns, never after the phones go quiet.
HVAC customers read reviews before they call, especially on a $15,000 decision. Automated review requests after every job, every review answered within 48 hours in your voice, and defense against the fake reviews competitors sometimes send your way.
Title tags, page structure, and keyword strategy built around how HVAC customers actually search: by problem ("AC blowing warm air"), by service ("mini-split installation"), and by city. Full site build-out in the first 90 days, then continuous optimization. No blog quotas.
You have the trucks, the techs, and the reputation. What you need is a marketing system that matches your capacity: more of the right jobs when you can take them, throttled when you can't.
Adding a service area or a second location? Each market gets its own local SEO and paid strategy, because Concord and Oakland are different battles with different competitors.
Corporate keeps the brand consistent. We make your territory the one that dominates locally, within the guidelines. Our founder has run this playbook across 40+ franchise territories.
Ember is based in Walnut Creek and works with HVAC companies across the East Bay and the greater Bay Area. This market has its own economics: mild coastal weather means fewer emergency spikes and a longer shoulder season than most of the country. The owners who win here don't wait for breakdowns. They sell maintenance agreements, heat pump conversions, and indoor air quality all year.
California electrification incentives are driving heat pump demand from Walnut Creek to Oakland, and the homeowners searching for them carry high tickets and high expectations. We build campaigns around the jobs that fit your margin, in the cities you actually want to roll trucks to.
Based in Walnut Creek, CA. Serving the East Bay and Bay Area, and owners nationwide. More on our Bay Area roots →
Paid search and Local Services Ads are the fastest channels, usually producing calls within 2 to 4 weeks of launch. Local SEO and map pack rankings compound over 3 to 6 months. We set these expectations in the fit call, in writing, and report against booked jobs every month.
Yes. Campaigns are built around peak AC season, winter heating season, and shoulder-season tune-up promotions, queued before each season turns rather than after the phones go quiet.
Yes. Agreement campaigns through email and owned media are a core part of the HVAC program, because agreement customers come back every season and carry the shoulder months.
Yes. Local franchise marketing within corporate guidelines is a specialty. Our founder has run marketing for more than 40 franchise territories.
Cost per booked job and maintenance agreement signups, not clicks or impressions. The monthly report is one page, in plain English, including the numbers that went down. See a sample report →
Packages start at $1,750 per month with a 90-day initial commitment, then month to month. Pricing is published → You own every account and page we build.
Bring your average ticket and your service area. We'll tell you straight whether we can grow your booked jobs, and which package fits.
Book a fit call 415.745.2650