Ember is a pest control marketing agency for growing operators: Local Services Ads, local SEO, and email programs built to catch the seasonal panic call, convert it into a recurring service agreement, and pack your routes neighborhood by neighborhood.
The first rain of October hits and the phones light up: ants in the kitchen, in every kitchen, all at once. The operators who win that week did their marketing in September. The ones who win the year turned every one of those panic calls into a quarterly agreement.
The ant call is worth $150 once or $600 a year on a plan. Most pest marketing stops at the treatment. Every campaign we run is built to end in an agreement, because the agreement is the business.
Ten stops in one neighborhood beats ten across the county, in fuel, in time, in margin. We target ads and referral pushes by zip around your existing routes, so growth makes the routes tighter, not longer.
Ants after first rain, rodents in fall, wasps in summer. The demand calendar is predictable, which means campaigns can be queued before each wave instead of after it.
The system below is built to catch the panic, convert the plan, and pack the truck.
Rank in the map pack for the pest of the season, in the cities your routes already cover. GBP rebuilt around your services, listings on every platform that matters.
Google Guaranteed setup with weekly bad-lead disputes, plus search campaigns that ride each seasonal wave with same-day framing.
The moment of relief after a treatment is the moment to offer the plan. Post-treatment email flows, plan offers on every page, renewal and win-back campaigns.
Marketing aimed where your trucks already go. Neighborhood campaigns, next-door referral asks, and GBP posts that name the streets you serve.
Pest customers choose fast and choose on reviews. Requests after every visit, responses within 48 hours, fakes disputed.
Pages for every pest and every city, built around how customers search in a panic and how they research a plan. Built out in 90 days, then optimized.
Routes, techs, and a brand people recognize on the truck. You need tighter density and a bigger agreement base, not just more one-offs.
Expanding into a new city? We build its local presence before the first truck rolls, so the route fills faster.
Territory-level dominance within corporate guidelines. Our founder has run this playbook across 40+ franchise territories.
Bay Area pest seasons are reliable: Argentine ants after the first October rains, rodents seeking warmth in fall, wasps through the dry summer. Reliable seasons mean campaigns can be queued in advance, and that is exactly how we run them.
One honest note: termite work in California requires a Branch 3 license, and we never advertise services your license does not cover. A suspended profile costs more than any campaign earns. If you hold Branch 3, termite inspections are among the highest-intent searches in the category and we build for them properly.
Based in Walnut Creek, CA. Serving the East Bay and Bay Area, and owners nationwide. More on our Bay Area roots →
That is the center of the program. Every campaign, page, and follow-up flow is built to end in a recurring plan, because one-time treatments do not build a company.
Marketing aimed where your trucks already go: zip-targeted ads, neighbor referral pushes, and neighborhood-level proof. Growth should make routes tighter, not longer.
Yes, queued before each wave: ants before the first rains, rodents before fall, wasps before summer. The campaign is live when the phone starts, not after.
If you hold the Branch 3 license, yes, and termite inspection searches are excellent. If you do not, we will not advertise it, and we will say so plainly.
New agreements signed and cost per booked job, not clicks. One-page monthly report in plain English. See a sample →
Packages start at $1,750 per month, published, month to month after 90 days. See the packages →
Bring your numbers and your market. We will tell you straight whether we can grow your business, and which package fits.
Book a fit call 415.745.2650