THE PROCESS · NO MYSTERY, NO THEATER

See the home service marketing process, before you pay.

Most agencies show you a pitch deck and ask for trust. We would rather show you the actual work: the 90-day build, the weekly cadence, and the exact report that lands in your inbox every month. Judge the process, then decide.

The first 90 days

THE BUILD · FRONT-LOADED ON PURPOSE

We do the heavy building in the first 90 days, then shift to optimizing what works. No monthly page quotas, no busywork invoiced as strategy.

D1–7

Access & audit

Kickoff: exactly what we need from you, in one email
Baseline audit: rankings, profile health, reviews vs. your top 3 competitors
Strategy snapshot: target services, cities, and monthly goals, shared in writing

D8–30

The build

Google Business Profile rebuilt around your money services
Listings fixed on every platform that matters
Review requests automated, call tracking live, dashboard on
Ads built; Google Guaranteed application submitted early (approval takes weeks)

D31–90

Launch & prove

Ads live; leads typically start in 2 to 4 weeks
Maps and SEO move in 3 to 6 months, then compound
First monthly report at day 40, then every month
Day 90: full review against the baseline, next-quarter plan

Honest timing, in writing: ads produce leads in weeks. Maps, SEO, and AI search take 3 to 6 months before the needle really moves. We say this before you sign, because resetting expectations later is how agencies lose trust.

The monthly report

THE DELIVERABLE MOST AGENCIES HIDE

One page. Plain English. Real numbers with honest arrows, including the ones that went down and why. Here is the actual format, with sample data, so you know exactly what you are buying before you spend a dollar.

» The scorecard: clicks, leads, sessions, position, month over month
» Wins in plain English, tied to the work we did
» How people actually find you on Google
» What we did, what's next, nothing invented

Every Month Sample Ember monthly marketing report: scorecard, wins, top Google searches, paid advertising results

yours, by the 5th.

The working cadence

WHAT ACTUALLY HAPPENS, WEEK TO WEEK

Every week

Google Business Profile post published
Ads checked and adjusted (Growth+)
Bad LSA leads disputed for refunds
New reviews answered within 48 hours

Every month

The one-page report, by the 5th
Newsletter to your customer list (Growth+)
Five questions back to you: revenue, lead quality, best job, capacity, changes
Your answers steer next month's budget

Every quarter

Competitor gap analysis: where they moved, where you can take ground
Seasonal campaigns queued before the season turns
Scope check: right package, right spend, in writing

The five questions matter. Every month we ask what you booked, which leads were real, your best job, whether you could take more work, and what's changing. Marketing steered by your answers is the difference between an agency and a vendor.